How To Write An Effective Online Employment Advertisement
Job advertisements should gain you the best possible applicants for your vacant position. Don't waste money by paying for non-performing employment advertisements. Learn how to write job ads that will gain you the greatest number of top quality applicants from which to choose the high performing employee who will add profits to your business.
Online job advertising has now become the major avenue for recruitment of new employees. Nearly every candidate looks for jobs on the Internet first. Most jobs are now advertised solely on the Internet with many job seekers also searching solely online. It is also much cheaper to post your job advertisement online than in the traditional press. This means that you cannot disregard the Internet when seeking potential job applicants.
Online job forums are however different in both their delivery and format to traditional newspapers. Online job advertisements must therefore be different too in order to be successful. If your ad doesn't stand out and sell - your job for you, you wont attract the best applicants to your position and your business will suffer as a result.
This brings us to the first difference between an online ad and the hard copy version. Online job boards, just like search engine results, will show a job summary initially from where potential applicants can click through to the full advertisement. This job summary is the most important part of your whole ad. If it doesn't grab attention and compel the reader to click through to your full ad, then your race is lost before it begins.
Many people make the mistake of trying to use their job ad summary to ask for what they want in their candidate. This is a mistake. You are vying here with every single other ad for your potential applicant's attention. Ideally you are seeking the cream of the crop, not those who apply for any and all positions.
Use the job ad summary to sell the personal opportunity available, explain to the potential applicant what they can achieve. Then once you have enticed them in to read your full advertisement you can provide them with more detail about your organization and what you are offering before you then narrow your field by describing the skills and attributes you require of the successful applicant.
In the advertisement proper, you should include the following information.
In summary, the secrets to writing top performing online job ads are to use the job summary to grab your potential applicants attention. Then in the full advertisement sell the opportunity, include the rewards available and information about the organization. Most importantly include your selection criteria and ask your applicants to address them. Then follow scientific selection procedures to assess the best new employee for your business.
About the Author:Tracey Bowyer is a recognized authority on the subject of employee recruitment and selection. Her website www.employee-selection-guide.com provides a wealth of information and articles on how to hire better and find the right employees for your business.
