Window decorators aim to brighten downtown CB

By Meghan Walsh, Staff Writer
Monday, October 26, 2009 | 10 comment(s)

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During the discontent of the 1960s and ’70s, people found inspiration in music. In today’s economic turbulence, artists again are lifting up the community.

This time it is through windows of hope.

The Coos Bay Oregon Coast Etsy Artist Network, OCEAN, has initiated the adopt-a-window program.

The concept is to inject life into dilapidated streets by decorating downtown windows in vacant or underutilized storefronts.

“When things are down and out, artists revive the world,” said artist Cecilia Loforti-Mueller.

Rather than let the economic depression bury the city in an avalanche of blight and drear, group innovator Brenda Salzano and 11 other women, decided they needed to do something. The idea sprang to life.

“We have become so depressed,” Salzano said. “When something new opens in Coos Bay, we don’t think anything is going to make it.

“We wait for it to go out of business.”

Salzano’s first endeavor took her to The Green Spot in Coos Bay.

“I just wandered in,” Salzano said. “It’s such a cool place, but I hated the way the windows looked. It looked like the place was closed.”

When Salzano proposed her idea in July to manager Anthony Pescatore, he said, “Why not? It’s not like it’s costing us anything.”

It certainly paid off, though. People frequently linger to check out the window collages, some even take pictures. This month’s fall display features red and orange leaves sprinkled around a paper maché witch showcasing beaded necklaces and earrings. Along the back wall hangs a festive quilt illuminated by hanging stars.

“We couldn’t be happier with what they’ve done,” Pescatore said. “They definitely know what they are doing.”

The OCEAN team is asking permission to decorate vacant storefronts in the downtown Coos Bay area — for free. The women don’t charge for labor, and they bring their own supplies.

Cities in California, New York and Connecticut, to name a few, have implemented similar programs. Palm Springs, Calif., requires vacant stores fill their windows, while some places offer $500 per display.

OCEAN members hope the artsy window dressings will attract new business owners and lure tourists to stroll the streets. Salzano even thinks the illuminated exhibits would reduce crime.

The group is encouraging more local artists to become involved and to showcase their work. Teachers could even make displays with their classes.

 “We believe in the downtown area,” artist Nadine Archer Allen said. “It can be revived.”
Want to help?


What: Members of the Coos Bay Oregon Coast Etsy Artist Network are hoping other artists will join them in the project to improve the window fronts in downtown.


For info: Call Brenda Salzano at 991-4568 or visit www.squidoo.com/callingallartists.
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IWanttoknow wrote on Nov 2, 2009 12:43 PM:

Iwanttohelp: Brenda Salzona or whom ever; you have my permission to contact the DownTownAssociation for the complete downtown window project plans. A local art teacher had students put up one display on the Chandler annex empty window but the DTA would not back the project. The other idea presented was for 'shadow people' to be incorporated on vacant walls and sigh post downtown. As a post script (PS) Utilize 'mobile' in second story windows with indirect lights! Murals would be nice but can wait.

Pig Nuts: just when I start to understand your blogs you go off the deep in. Downtown 24-7 restroom would ruin your art work or at least make it harder to find! The way you speak you probably search those dark places!! good luck on you move! Just my opinion and I'm stickin' to it! Bye

Pig Nuts wrote on Nov 1, 2009 10:20 AM:

This is a great idea, lets decorate the homeless vagrants with Berets & paint brushes & call them artists.

Give tours of the Urine Blots left by the artists on the sidewalks allowing for the same artistic interpretations you get out of ink blots.

We could even have the best decorated Condemned sign contest!

Three categories, Condemned, Soon To Be Condemned & Would Have Been Condemned But We Be Connected...

How exciting we can be the "Haight-Ashbury" of 2010!

AimeeElliott wrote on Oct 31, 2009 8:21 PM:

I love this idea! Thank you to the "OCEAN" group for being inventive and positive about our downtown areas! By the way, Siren Song is proud to offer Cecilia's beautiful handmade art greeting cards to shoppers. This kind of action by the OCEAN group should be a MAJOR heads-up to the CBDowntown Assoc. and the CB City Council!

dan milburn wrote on Oct 31, 2009 10:28 AM:

The Hub used to have window displays along with Penney's. They were seasonal. You could stand on the sidewalk and watch kids sit on Santa's lap (in the window disolay) and they had a speaker outside so you could hear would the kids told Santa they wanted for Christmas. This appears to be a very welcome positive action campaign that is certainly making friends fast. Please show these folks your appreciation and support. Got a spare hay bale? Giant Pumpkin? Scarecrow? Santa Clause Mannequins? Elves? Nativity statues? Stuffed loggers and saws? Misery whips? Fishing gear?

mommaof2 wrote on Oct 31, 2009 8:42 AM:

Wow it is nice to see that there are people who care about the picture we display to the world. And it is not costing our little town a dime. We need more fresh and creative poeple. The City Council and Urban Renewal Agency need to take a lesson from these Women. Doing something creative and they are doing it for free.What a Concept!!!!!!

1313 wrote on Oct 27, 2009 10:03 AM:

We have so many artists in this area, and I am sure they would love to show their art in some empty store windows. It would be pretty and maybe they could sell some of their art if people actually see it. The art would need some nice background behind it.

brendasalzano wrote on Oct 27, 2009 8:31 AM:

Thanks to The World news for doing this article, and to Meghan who came to our meeting and wrote it! She is a breath of fresh air to our area, and so polite to work with! Thank you Meghan, I love the article you did.

It is my hope this will start the ball going to do more windows and spark the community to work together.

BTW. IF anyone has some full life like mannequins , I could sure use them!!
Let dress up our towns!! We can DO this! ;-)

playmisty4me wrote on Oct 26, 2009 7:12 PM:

Why not take it further and sponsor some sort of art for charity? Even the one lone whirly-gig on the waterfront cheers the place up. Maybe if we had something people would remember our town, or even stop in instead of passing by.

playmisty4me wrote on Oct 26, 2009 7:11 PM:

Why not take it a step further and sponser some kind of art display or contest like the bears in Grant's Pass or Brookings? It sure cheers the place up even with just the one lone whirly gig down on the waterfront, and people will remember a town where they see something asthetically pleasing when they pass through, it might even make a few of them stop here!

Steve Pickering wrote on Oct 26, 2009 12:01 PM:

Nice job. It looks good. I want to see it in all the empty windows.

I suggested this to the City Council and Urban Renewal Agency a year ago. They more or less ignored me.

I am glad somebody was listening


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