Maxine Locker
Published: Sunday, October 25, 2009
Maxine Locker
Oct. 16, 1925 - Oct. 12, 2009
A celebration of her life was held for Maxine Locker, 83, of Pismo Beach, Calif., on Oct. 15. Burial was in California at the Arroyo Grande Cemetery, where she was placed next to Harold her beloved husband of 60 years.
Maxine Locker, one of the advertising industry’s top creative talents during the ‘60s, ‘70s, and ‘80s, died Oct. 12, 2009, in Arroyo Grande, Calif., from complications of pneumonia. She was born Oct. 16, 1925, in Glendale, Calif.
She preferred to use her maiden name, Maxine Daley, throughout her years in advertising and publishing.
Maxine began her career at the West Coast office of Foote Cone and Belding in Los Angeles, Calif., and also held top creative positions at two major advertising agencies in New York City: Ted Bates and J. Walter Thompson.
She was the creative director at Erwin Wasey Advertising and SSC & B/Lintas, in Los Angeles, where she created successful advertising campaigns introducing new products for the Carnation Company (Carnation Instant Breakfast, Carnation Breakfast Bars and Carnation Slender, among others). She also created award winning advertising for the California Avocado Commission.
Maxine was a pioneer and an inspiration to many in the world of advertising. Always gracious, extraordinarily well read and erudite, her success was built on her exceptional writing talent and winning ways with clients and co-workers.
Maxine Daley married Harold Locker, a successful accountant, in 1947. In 1949 their son Bruce was born.
Upon her retirement in 1984, she and her husband moved to a charming home along the Pacific Ocean in Shell Beach, Calif. It was there her passion for art and antiques led to a second career. She created a salon filled with object d’art to entertain friends and to negotiate transactions in her new career as an art dealer. Twice she opened galleries; first in Cayucos, Calif., and next in Shell Beach.
A published writer (under the pin name Daley-Locker) she co-authored “How To Get A Man After You’re Forty” with former colleague, Barbara Lochner. The book was published as a hardback by Crown Publishers New York. She also published an on going blog titled Maxine’s Radio Weblog.
Maxine is survived by her loving son, Bruce Locker of Coos Bay: granddaughter, Maren Lyles and great-granddaughter, Niya Lyles of Chico, Calif.; and numerous family members and friends.
The family request memorial contributions to the Los Angeles Mission, 303 East 5th St., Los Angeles, CA 90013. (213) 629-1227.
Oct. 16, 1925 - Oct. 12, 2009
A celebration of her life was held for Maxine Locker, 83, of Pismo Beach, Calif., on Oct. 15. Burial was in California at the Arroyo Grande Cemetery, where she was placed next to Harold her beloved husband of 60 years.
Maxine Locker, one of the advertising industry’s top creative talents during the ‘60s, ‘70s, and ‘80s, died Oct. 12, 2009, in Arroyo Grande, Calif., from complications of pneumonia. She was born Oct. 16, 1925, in Glendale, Calif.
She preferred to use her maiden name, Maxine Daley, throughout her years in advertising and publishing.
Maxine began her career at the West Coast office of Foote Cone and Belding in Los Angeles, Calif., and also held top creative positions at two major advertising agencies in New York City: Ted Bates and J. Walter Thompson.
She was the creative director at Erwin Wasey Advertising and SSC & B/Lintas, in Los Angeles, where she created successful advertising campaigns introducing new products for the Carnation Company (Carnation Instant Breakfast, Carnation Breakfast Bars and Carnation Slender, among others). She also created award winning advertising for the California Avocado Commission.
Maxine was a pioneer and an inspiration to many in the world of advertising. Always gracious, extraordinarily well read and erudite, her success was built on her exceptional writing talent and winning ways with clients and co-workers.
Maxine Daley married Harold Locker, a successful accountant, in 1947. In 1949 their son Bruce was born.
Upon her retirement in 1984, she and her husband moved to a charming home along the Pacific Ocean in Shell Beach, Calif. It was there her passion for art and antiques led to a second career. She created a salon filled with object d’art to entertain friends and to negotiate transactions in her new career as an art dealer. Twice she opened galleries; first in Cayucos, Calif., and next in Shell Beach.
A published writer (under the pin name Daley-Locker) she co-authored “How To Get A Man After You’re Forty” with former colleague, Barbara Lochner. The book was published as a hardback by Crown Publishers New York. She also published an on going blog titled Maxine’s Radio Weblog.
Maxine is survived by her loving son, Bruce Locker of Coos Bay: granddaughter, Maren Lyles and great-granddaughter, Niya Lyles of Chico, Calif.; and numerous family members and friends.
The family request memorial contributions to the Los Angeles Mission, 303 East 5th St., Los Angeles, CA 90013. (213) 629-1227.
Guestbook Entries:
No comments posted.
