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| Tokio Hotel band members, from left, Tom Kaulitz, Gustav Schafer, Bill Kaulitz and Georg Listing. AP Photo
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Glam-pop German band hopes to make teens swoon
By Melinda Newman, For The Associated Press
Friday, May 30, 2008 10:35 AM PDT
LOS ANGELES — Move over Jonas Brothers, the Kaulitz twins are moving in.
The 18-year-old Kaulitz brothers comprise half of Tokio Hotel, a German glam-pop quartet that is creating Beatles-like hysteria among the teen set in their native land. They’ve sold close to 3 million CDs and DVDs in their country, and are hoping to replicate that rabid fan base in the United States.
“They’re the stepping stone between the tween stuff and My Chemical Romance,” said Andrew Gyger, senior product manager for Virgin Entertainment Group, a few days after the foursome appeared at Virgin’s Times Square store in New York in May to promote its English-language album, “Scream.”
“The in-store was massive in terms of sales and the amount of girls that showed up,” Gyger said. “The band seems to have come out of nowhere.”
Actually, Tokio Hotel came out of the Internet. A YouTube search shows 123,000 video listings compared to 88,100 for the Jonas Bros. or 21,000 for a grizzled veteran like Bruce Springsteen. To further sate their young fans’ appetite, for the last six months the band has produced weekly episodes of Tokio Hotel TV for its U.S. Web site.
For Tokio Hotel, the visual is as vital as the vocals and is propelled by lead singer Bill Kaulitz’s anime look: straightened, teased black hair; heavy eye makeup that accentuates his delicate, androgynous, doll-like features; chain necklaces and vintage rock and roll T-shirts. But to hear him tell it, his look comes by way of Transylvania, not Japan.
When he was 10, Bill Kaulitz dressed as a vampire for Halloween and adopted the styling year-round.
“After that, I started to color my hair and polish my nails. I started to wear makeup and stuff. I’d never heard of (anime),” Bill Kaulitz said.
The band also includes bassist Georg Listing, 20, and drummer Gustav Schafer, 19.
After witnessing the spectacle at the band’s February appearance at New York’s Gramercy Theatre, Amy Doyle, MTV’s senior VP of music and talent, became a convert. “I could not believe the line outside of screaming teen girls,” she said. “It reminded me of the audience of the late ’90s and 2000 for Backstreet Boys and ’N Sync.” |