NORTH BEND — Ethics might not seem like a key part of an industry

focused on perfecting hair, nails and skin, but for a new beauty school in the area, teaching students how to properly serve their future clients is of the utmost importance.

“I’m trying to stress that with these students that that’s a really important thing,” said Donna Anderson, the owner and one of three instructors at Hair We Are Beauty College in North Bend. “I guess that it’s almost 80 percent personality and 20 percent skill. ... People won’t come back to you if they don’t like your personality.”

It also was one of several reasons why Anderson decided to open.

Read more about the new beauty college Thursday in Business, in The World.